Integrating SMS into your CRM system allows for real-time, direct communication with customers, enhancing service delivery and engagement. By automating SMS campaigns, CRM improves sales efficiency and customer retention, as messages can be personalized and sent at optimal times. In the short term, SMS integration boosts efficiency and customer support by ensuring timely communication. Over time, this leads to stronger customer relationships, better-targeted marketing efforts, and a competitive edge in the market through effective and consistent customer interactions.