With Google Ads, results can start appearing almost immediately. Once your ads are live, you can see clicks and impressions within hours. However, for optimized performance and consistent ROI, it’s recommended to allow a few weeks of continuous testing and adjustment to fully hone in on your target audience.
Starting with a manageable ad budget allows you to test and optimize your campaigns effectively. We recommend beginning with a budget that aligns with your business goals and market size, often around $500 to $1,000 monthly. This approach helps you gather data and make informed decisions for scaling.
In the first three months, your primary goals should include establishing brand visibility, refining ad targeting, and optimizing your campaigns for better performance. By the end of this period, you should see a consistent increase in website traffic, lead generation, and conversions, setting the stage for long-term success.
Seeing returns from Google Ads typically requires an initial investment period where data is collected and campaigns are optimized. On average, businesses start seeing a positive ROI after spending $1,000 to $3,000. The key is continuous optimization, ensuring that each dollar spent brings you closer to your revenue goals.